Automotive Advertising

AUTOMOTIVE ADVERTISING
By John Ross Harvey

We have an organization called MADD
Mothers Against Drunk Driving
It doesn’t go far enough, drunk is too literal,
Impaired is what matters.

Jeep had advertised a fully mud-covered Cherokee
In the middle of a city
And people with muddy faces that checked it out.

THAT VEHICLE IS IMPAIRED!

Subaru had advertised a snow-covered vehicle
Turning on its wipers to allow another Subaru
To take it’s parking spot.

THAT VEHICLE IS IMPAIRED!

Canadian Tire has had many commercials with
Snow-covered vehicles driving.
The latest transgression is to advertise Wiper Blades.
A mother drives a Mobile Snowbank
To pick up her child,
And all they sell in this commercial is Wiper Blades!

THAT VEHICLE IS IMPAIRED!

To be accurate they should sell the snowbrush and ice scraper
Also required to make the vehicle safe.
WIPERS DO NOT DO THE JOB!!

Another truck company, perhaps Toyota though I don’t recall
Had a perfectly clean pickup park next to
Several fully mud covered pickups
And the driver had to admit, “I just had it washed.”

THE OTHER VEHICLES WERE IMPAIRED!

Chevy advertising its Silverado pickup
Had one of the boss’ hired hands
At the construction site bring his truck
Fully washed.
The boss immediately made it DIRTY!

THAT VEHICLE IS IMPAIRED!

False advertising may be a crime, but why are we allowing this
Type of advertising to continue.

People do drive in the manners shown on these ads.

THEY ARE IMPAIRED DRIVERS!
It needs to end.